Fraser Yachts, which offers brokerage, charter, new-build services and more, has partnered with the Water Revolution Foundation in a step toward neutralizing the superyacht industry’s ecological footprint.
The partnership will see Fraser adopting the foundation’s Yacht Environmental Transparency Index, or YETI. It’s a method and tool for fleet data collection and environmental performance transparency.
According to Fraser, the system will be used to evaluate an initial batch of 20 yachts from the company’s management fleet. YETI calculates key environmental factors, including propulsion systems, energy usage in hotel functions like lighting and air conditioning, and galley operations, providing a comprehensive environmental profile for each yacht.
“Fraser’s commitment to integrating YETI into their fleet management signals a significant leap forward in our goal to foster a more sustainable yachting industry,” Robert van Tol, executive director of the Water Revolution Foundation, stated in a press release. “With their leadership, Fraser is setting a precedent for assessing the existing fleet transparently and proactively for environmental accountability, paving the way for meaningful improvements across the sector.”
The YETI insights will let Fraser’s team help to guide clients on implementing environmental upgrades, particularly during refit periods.
These recommendations could include the integration of more efficient hotel functions—since these consume at least 50 percent of a yacht’s energy— along with the adoption of energy-saving and recovery technologies, and the use of filters and after-treatment systems.
“Yachting is undergoing a fundamental transformation, and Fraser is at the forefront of that evolution,” Anders Kurtén, CEO of Fraser Yachts, stated in the release. “This partnership allows us to deliver actionable, data-driven solutions that enable our clients to understand and reduce their environmental impact without sacrificing the luxury and performance that defines the yachting experience.”
Fraser plans to use this system to help market yachts as more sustainable, aligning with the growing demand from environmentally aware charterers and buyers. Eco-conscious yachts are in greater demand and tend to command higher resale values, according to the company.
The company also says the insights may help yacht owners with improved finance conditions, favorable insurance policies and potentially lower marina fees.
What comes after this? Fraser says it’s also planning to offer regular updates on fleet sustainability, and to introduce additional environmental upgrading services to its clients. The goal is to inspire broader action within the yachting community, calling on fellow brokers, yacht management companies, charter operators and industry colleagues to embrace sustainable practices as a core pillar of yacht ownership and management.
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